If there is one name in fashion accessories that international buyers are well aware of, it is Laaj International. In the business since 1974, Rahul Agarwal specializes in carves and shawls. Unique in their designs and quality of material used, Laaj’s products have wowed
the fashion –conscious in USA and Western Europe.
What sets Agarwal’s scarves and shawls are the designs and colour. The in-house are the design team keeps track of the latest trends in western fashion and creates unique pieces. Perhaps, what is most interesting is the fact that the designs are a fusion of the traditional Indian motifs and contemporary concepts. Often, Laaj is advice by the overseas buyers to create products in a certain colour and that is done readily. Most of the western buyers prefer pastel shades and lighter colours. The company has been planning to add stoles to the list of its product shortly.