From Buyer to Manufacturer: The Journey of Krishna International Exim in the Furniture Business



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Krishna International Exim, a prominent player in the furniture industry, embarked on its journey from the perspective of a buyer, gaining valuable insights into the market before venturing into manufacturing. Based in Jodhpur, a city renowned for its solid wood furniture, the company has made a mark by specializing in high-quality, straight-line furniture that caters to the specific demands of its target market.

The Beginning: A Buyer’s Perspective

Krishna International Exim’s founder began his career as a buyer, operating out of Los Angeles, for major retail chains in the western and mid-western regions of the United States. This early experience provided him with a profound understanding of the furniture business and a unique insight into the preferences of furniture buyers.

As a buyer, he learned that customers, especially in the western and mid-western regions of the USA, have high standards for furniture quality. They are discerning and do not tolerate any compromise when it comes to the products they purchase. This knowledge would prove invaluable as the company evolved.

Transition to Manufacturing

Armed with a deep understanding of the industry and consumer preferences, Krishna International Exim made the strategic decision to transition into furniture manufacturing. This move was rooted in the desire to meet the exacting standards of furniture buyers who demand nothing but the best.

The company realized that Jodhpur’s reputation for solid wood furniture presented a unique opportunity. By combining traditional craftsmanship with modern manufacturing techniques, Krishna International Exim began producing furniture that met the high-quality standards expected by its target market.

Market Focus: Concentrating on Strengths

Krishna International Exim adopted a focused approach to its market strategy. Instead of attempting to penetrate numerous markets, the company concentrated its efforts on the market it knew best – straight-line furniture. This decision was a testament to the company’s commitment to excellence and understanding that specialization is often the key to success.

The Rise of Straight-Line Furniture

In today’s furniture market, straight-line furniture has gained significant popularity. This style is characterized by its sleek and minimalist design, emphasizing clean lines and simplicity. Manufacturers like Krishna International Exim have found success in producing such furniture because it is not only aesthetically pleasing but also practical.

Straight-line furniture has garnered favor among both residential and commercial customers. It offers ease of maintenance, making it an attractive choice for those seeking functional and stylish furnishings. Offices and commercial establishments, in particular, prefer straight-line furniture for its efficiency and contemporary appeal.

Krishna International: A Commitment to Quality and Timeliness

In the fiercely competitive furniture industry, Krishna International Exim understands that quality and adherence to strict schedules are paramount. The company’s founder, Ashok K. Chopra, sums up this ethos succinctly: “In the intense competitive environment, quality and adherence to the exacting schedules are keys to success in the furniture business.”

The company has invested in state-of-the-art manufacturing processes and a skilled workforce to ensure that every piece of furniture that leaves its facility meets the highest quality standards. Additionally, Krishna International Exim’s commitment to meeting delivery deadlines has earned it a reputation for reliability.


Krishna International Exim’s journey from a buyer’s perspective to a manufacturer of high-quality straight-line furniture is a testament to the importance of understanding market dynamics and consumer preferences. By focusing on its strengths and upholding unwavering standards of quality and timeliness, the company has carved a niche for itself in the competitive world of furniture manufacturing. As it continues to grow and evolve, Krishna International Exim remains dedicated to meeting the demands of its discerning customers, both in India and abroad.


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