66aaA recent entrant in the fashion jewellery business, Abdullah Hameed has brought in freshness and creativity in his limited range of products. What sterling Enterprises has done is given the traditional bangles, earrings and bracelets new designs. Fashion jewellery is all about creativity and aesthetics and Sterling’s design team is constantly on the lookout for new designs while it readily accepts suggestions from its buyers in Europe and the USA. The cost factor has given a boost to the acceptance of fashion jewellery and since no one likes to possess a single item that can be worn with all shades and styles of dress, the tendency is to have a wide variety and the demand is increasing.

Abdullah Hameed

Sterling Enterprises

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