The firm started with the domestic market and after finding its feet on home ground ventured into the overseas market. In this brother sister duo setup, the sister does the designing while the brother handles all other aspects such as quality, documentation and
marketing. The selection of materials and its quality decides the final outcome of ant product.
With confidence built up in the domestic market, the company has entered the overseas market and concentrated on the USA. The firm also exports to Turkey and Saudi Arabia with changes in designs and details. As for the USA market, buyers do suggest marginal changes in colour, bead size and sizes of armlets and bracelets. In Turkey, women are found of Indian fashion jewellery and it is a growing market. In Saudi Arabia too, the firm has had to change designs and colour combinations.
Sumit Aggarwal
Elegant Art
