A recent entrant in the fashion jewellery business, Rammik Signh Chawla of Fashionite Impex has brought in freshness and creativity in his limited range of products. What Chawla has done is given traditional bangles, earrings and bracelets new designs. Fashion jewellery is all about creativity and aesthetics and his design team is constantly on the lookout for new designs while it readily accepts suggestions from its buyers in Europe and USA.
Above all, Chawla and his team insist on maintaining high quality standards. Says Chawla, “By adopting quality management systems and achieving third party recognition, we emphasize our desires to consolidate and improve our market position and more importantly, confirm our commitment to all our customers.” In fact, Fashionite is undergoing effective implementation of ISO 9001 and would be successful accomplishing it in the near future.
The cost factor has been given a boost by making fashion jewellery acceptable to all. Since no one likes to possess a single item that can be worn with all shades and styles of dress, the tendency is to have a wide variety and the demand is increasing.
RAMMIK SINGH CHAWLA
Fashionite Impex Pvt. Ltd.