In the past two decades that I have been in this business I have noticed tremendous
changes in the concepts and designs of fashion jewellery and it has been for the better.
Today, it is easy to have materials that were not available a few years ago and that too of a better quality. This wide variety gives us ample opportunity to innovate, create and evolve attractive designs.
Europe and the USA are certainly major markets. Now our products are exported to Argentina, Brazil and Mexico. We made the first entry into Latin America countries and now their orders exceed those received from the traditional overseas markets. We have received positive response from our buyers in South American countries. They give us a lot of suggestions on colours, beads and designs that we incorporate. There is demand for handcrafted jewellery from these countries.
Anil Manchanda
Bhavani International ( India )
