“How does one write for the web??” this question has had us all in fix. I often wonder what the key ingredients to a beautiful piece of article are. After consulting a few articles, some points I found important are the ones as follows:
RULES OF WRITING FOR THE WEB
- KNOWING YOUR READERS
The main intention of web content writing is to write for your readers. To do this one must know them, their expectations and interests. Feedback and surveys play a very important part in getting to know one’s audience.
- THE PUBLISHING APPROACH
“Publishing is about getting the right content to the right person at the right time at the right cost.” This can be achieved by using the right keywords and using easy-to-understand language. This also includes writing for how people search.
- KEEPING IT SHORT AND SIMPLE
KISS– Keep It Simple, Stupid
It is necessary to keep the content descriptive, compelling, consistent as well as informative. All this combined with keeping it short and simple, without all the jargon makes it nearly impossible, but that’s how we distinguish gifted writers from the good ones.
- ACTIVE CONTENT
This deals with constantly keeping our content up to date with the ever-changing world we live in and presenting it in a relateable fashion. “Action oriented style” of writing should be one that moves them towards a purchase, a subscription, a solution.
- EYE-CATCHING HEADINGS AND SUMMARIES
Not everyone’s patient enough to go through the entire content, what catches their eye is the heading and if it seems interesting they go through the content. This is a great way to get attention and hence as a heading is something that’s seen first, it should be short and sweet.
Also summaries should be very precise and convey information without the flowery language and categorizing also is necessary for convenience.
It is also important to check and recheck your content. This ensures that there is no mistake and also the impression of a good post is enhanced by reducing any unintentional mistake. After all, four eyes are better than one.