The promoter started his career as a buyer, based in Los Angeles, for major chains operating in the west and mid-west of the USA. That experience gave him an insight into the furniture business and the preferences of people who buy.
While Jodhpur is known for solid wood furniture buyers are fastidious about quality and do not accept any laxity or reasons if the products fall short of their expectations. Keeping these aspects in mind, the company ventured into manufacturing furniture and caters to specific requirements. Krishna International Exim has preferred to concentrate on the market it is confident about, rather than spending spreading too thin on several markets.
Today, it is straight line furniture that is in vogue. In this, volumes are achieved by the manufacturers and for users it is easier to maintain. Offices and commercial establishment mostly prefer straight line furniture.
Ashok K Chopra