Fashion is a state of the mind. So, what is fashion to someone may not mean much to
another. There is no set prescription to a fashion and since there are so many variables, 
fashion becomes that much more interesting and challenging to create as well. It is all about creativity but one has to understand the subtle variations in different parts of the world. For example, the colour and size of the beads that Japanese like is entirely different from those preferred by Spanish or Portuguese.
There is intense competition from other Asian countries in this field who offer cheaper alternatives. As regards handicrafted items are concerned, India still remains supreme and Indian jewellery is handcrafted. And for this, there is no alternative yet. Virender Negi mentions this because Isabelle Boutique International still exports handcrafted shawls, scarves and stoles and there is competition in this segment. On the other hand, competition brings out the company’s best.
Virander Negi
Isabelle Boutique International
