Jodhana Art & Crafts, a decade old company had started its business supplying furniture to other major manufacturers and on gaining experience ventured out on its own. Their initial concentration was the domestic market, while quality in production has been their focus since inception. Soon, overseas buyers took notice of their product’s quality and they started exporting their furniture.
The production is based on market needs and demand. Though some of their products are contemporary in design, they also undertake handcrafted furniture for which Jodhpur is world famous. The category is basically indoor furniture, i.e. from living room to dining room, bedroom and associated accessories complimenting the same; they are not averse to suggestions from buyers on changes or modification of designs. It builds confidence. Ultimately, it is the question of quality that final users vouch for. The company’s main market is the United States of America and Canada. Though they have not participated in trade fairs in the past, they now plan to take part in them.
Gopilal Suthar
JODHANA ART & CRAFTS