It all started with textiles, and then moved on to furniture. Priti International uses raw material which can be recycled. In its endeavor and efforts to propagate environmental concerns, it takes part in fairs and exhibitions as often as possible to send the strong message seems to be sinking in and now they have a slew of clients demanding only durables and utility products manufactured from recycled materials. Even the wood used for making furniture comes from broken ships and boats.
The husband-wife duo designs products and new designs emerge every quarter,
i.e. before taking part in fairs and exhibitions. It surely needs imagination to make utility and home furnishing products from grains sacks or discarded textiles without compromising on the quality. As a result, at each fair or exhibition, the company introduces a fresh theme for which buyers wait expectedly.
While the Western world is concerned about environment and uses recycled material, the company regrets that this thought has not yet percolated in our own countrymen. No wonder then that Priti International is 100 percent export-oriented unit, naturally.